Finding the Right Customers
You know your target market, and you don’t want to waste time and energy reaching out to people who don’t want or need your product. SMR’s enhanced data contains information that allows you to carve out market segments using a host of criteria. Whether you are selecting by geography, type of business, financial factors, or risk factors, our database will provide you with the focused information that you need.
Exclusive Data for Insurance Marketing:
SMR maintains public data on virtually all U.S. homes and commercial properties. The firm has created specialized marketing data files on residential properties that will allow insurers to identify homeowners likely to move or switch insurance companies, newer and higher-value homes, and other data that can be used to create targeted mailing lists.
Business Type:
By matching owners and tenants to commercial properties, our data provides a more complete picture of what sort of business is being done at a specific location than any other property database. When you are looking to target a certain industry or market segment, our data will help you to find it.
Geographic Data:
With our data, you can segment and analyze any geographic area. We have data from satellite images that includes the number of buildings, building perimeter, and rooftop latitude and longitude. Whether you need to map property data nationwide, or drill down on a specific state, municipality, or even Zip code, we have all the necessary information.
Financial Data:
Marketing loan products to consumers is more effective if you know who is in the market for it. Since 2004, SMR has been the national leader in creating mortgage loan propensity scores. We apply our scores to some 45 million owner-occupied homes. We have separate scores for: 1) likelihood to get a conventional refinance, 2) FHA refinance, 3) a cashout refinance, and 4) a home equity loan or credit line.
Risk Categories:
Sometimes the circumstances of a property can determine whether you will market in that area… or avoid it. We have data on both commercial and residential properties indicating which are in FEMA designated flood zones, EPA contaminated areas, or include other potential risk factors such as underground storage tanks.