Exclusive Data
for Insurance Marketing

by SMR Research
October 2021

At SMR, we have compiled a unique list of every residential property in the United States. 106 million properties are included.

The information in this database includes unique opportunities for insurance firms and brokers to identify market opportunities and target the best prospects.

Why Targeting Matters

• Mass market advertising can be effective, but it’s incredibly expensive.
• Geico now spends over $1.6 billion per year on advertising, and several other major insurance carriers spend over $1 billion annually.
• We have identified seven targeted marketing ideas for homeowners’ insurance. You can get new business at a low cost per customer.
• Use our lists for direct mail, match our lists to yours for add-on business, or match our data to email address lists.

Homes With Businesses

Over 6.5 million residential properties are homes to businesses as well as people. Yet many home business owners have no insurance for their companies other than their homeowners’ insurance. SMR is the only source for a comprehensive, nationwide list of home businesses with their owners’ contact information.

High Value Homes

The higher the value of the home, the higher the value of the policies required for adequate coverage. SMR has identified:

    • 20.9 million homes valued at over $500,000
    • 9.1 million homes valued at over $750,000
    • 4.6 million homes valued at over $1,000,000

Newer Homes

Policies on newer homes yield a more favorable ratio of premiums versus claims, with newer homes less likely to report claims for damage such as water leaks and electrical fires. SMR’s residential properties database identifies over 20 million homes which have been built since the year 2000.

Customers Likely to Change Providers

Some people never change providers of financial services. But others do, and they make good prospects to convert to your customer base. For example, we have identified:

    • 15.2 million homeowners who have changed mortgage lenders at least once
    • 22.5 million homeowners who have refinanced their mortgage at least once
    • 10.4 million homeowners who have refinanced their mortgage at least twice

Homeowners With Multiple Homes

Homeowners with rental homes or vacation homes in addition to their primary residence are an opportunity to sell multiple policies to the same people. SMR has identified owners with multiple properties across the United States.

    • 7.8 million individuals who own at least two residential properties
    • 2.0 million individuals who own three or more residential properties

Homeowners Likely to Move

Most homeowners obtain new policies when moving to a new home. SMR has data on homes currently listed for sale, as well as a highly accurate predictive model of the likelihood of current homeowners to move. This includes homeowners likely to move who have not yet listed their homes, providing an opportunity to influence the decision making process at an early stage.

Policies Ready for Renewal

SMR’s database of homes includes the exact date when the home was purchased. This commonly matches with the policy renewal. At this point, the customer may be ready to consider an improved and more comprehensive policy, or a more cost effective one.

SMR Research is a data analysis firm located in Hackettstown, New Jersey.

For additional information, please contact James Kasprzak, Director of Customer Solutions