HOME EQUITY LENDING TO DEBT- FREE HOME OWNERS
Reduced home values have made it hard for
lenders to find qualified, credit-safe prospects for home
equity lines of credit and closed-end loans.
To solve the problem, SMR has developed a
new multiple regression marketing model applied to
debt-free home owners. Scores rank-order these
home owners by their desire for, and qualification for, new
home equity loans.
This eliminates the loan-to-value
dilemma and should deliver new customers with the
lowest-risk characteristics. SMR can deliver lists of
high-scored home owners, or can append scores to
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